In 2018, we saw the same pattern everywhere: B2B companies bouncing from vendor to vendor, chasing low-intent leads that barely converted. They’d run some ads, do some cold outbound, hire more SDRs to work dead-end leads, and wonder why growth felt impossible. Meanwhile, their sales cycles stretched 200+ days, but their marketing focused on the last 30. They needed to build trust and authority throughout the entire buyer journey – not just generate leads at the end.
In campaigns, yesterday’s win means nothing. In B2B, last quarter’s success won’t save this quarter’s pipeline.
Not where you want them to be. Not where it’s convenient. Where they actually spend time and make decisions.
People engage with campaigns that improve their lives. Buyers engage with companies that help them transform.
Campaigns have election day. You have quarterly targets. Neither has unlimited time or money.
This urgency, this focus on results, this understanding that every dollar and every day matters:
that’s what we bring to every partnership.
Bill Murphy is the Founder and Chief Strategist at Colony Spark. He has spent the last decade building and implementing marketing strategies across industries and company sizes — from startups to US presidential campaigns.
Bill has spoken at industry events on digital marketing and has been mentioned in multiple media outlets including
No cookie-cutter SOPs. No one-size-fits-all playbooks. We build strategies around your ICP, your goals, and your actual bandwidth.
Not junior account managers following scripts. The person who builds your strategy is the person you talk to every week.
Our client relationships span years, not months. We grow with you, learn with you, and evolve strategies as your business transforms.
We don’t pretend to know everything. But we’re committed to figuring it out together, testing new approaches, and doubling down on what works.
When you partner with Colony Spark, you get:
Your Revenue Messaging Audit reveals why you’re stuck in vendor comparisons – and shows you the path to strategic partner positioning.
