https://www.colonyspark.com/blog/ Articles and guides for founder-led B2B companies that sell to manufacturers and distributors, on how your marketing can win deals beyond referrals. en-us Thu, 12 Nov 2026 03:17:00 GMT https://www.colonyspark.com/blog/why-your-business-needs-a-company-brain/ https://www.colonyspark.com/blog/why-your-business-needs-a-company-brain/ Thu, 12 Nov 2026 01:40:00 GMT Using AI on what your business already knows: how a company brain helps content, sales, offers and onboarding, and what founders need to prepare. https://www.colonyspark.com/blog/chatgpt-ads-b2b/ https://www.colonyspark.com/blog/chatgpt-ads-b2b/ Fri, 06 Nov 2026 03:40:00 GMT ChatGPT ads for industrial B2B rarely convert on first click. Learn how to judge real impact using return visits, branded search and sales conversations. https://www.colonyspark.com/blog/audience-research-before-competitors/ https://www.colonyspark.com/blog/audience-research-before-competitors/ Thu, 05 Nov 2026 01:10:00 GMT Plan your next campaign from buyer calls, communities, and the channels your buyers use, then use competitor research to add context. https://www.colonyspark.com/blog/brand-known-for-specific-problems/ https://www.colonyspark.com/blog/brand-known-for-specific-problems/ Thu, 05 Nov 2026 01:00:00 GMT Broad AI search questions tend to favor bigger brands. How a smaller industrial vendor picks an audience and gets known for that audience's problems. https://www.colonyspark.com/blog/jev-typesafe-for-b2b-marketing/ https://www.colonyspark.com/blog/jev-typesafe-for-b2b-marketing/ Tue, 29 Sep 2026 18:52:51 GMT We ran TypeSafe Jev 1.14 on sales-inbox images and on our own marketing work. Here are the numbers, what 1.14 adds, and the calls we overruled. https://www.colonyspark.com/blog/outsourced-marketing-costs-models/ https://www.colonyspark.com/blog/outsourced-marketing-costs-models/ Mon, 28 Sep 2026 15:00:56 GMT What outsourced marketing costs, six models compared, and a decision framework for when it beats a first marketing hire, written for founder-led B2B companies. https://www.colonyspark.com/blog/msp-lead-generation/ https://www.colonyspark.com/blog/msp-lead-generation/ Fri, 25 Sep 2026 15:00:08 GMT MSP lead generation produces names, rarely pipeline. What fills an MSP pipeline when referrals slow, ranked by effort and signal, and what predicts revenue. https://www.colonyspark.com/blog/marketing-strategies-for-consultants/ https://www.colonyspark.com/blog/marketing-strategies-for-consultants/ Wed, 23 Sep 2026 18:39:47 GMT Five marketing strategies for consultants who sell big occasional projects and cannot stop billing to market, plus how to protect positioning at kickoff. https://www.colonyspark.com/blog/answer-engine-optimization/ https://www.colonyspark.com/blog/answer-engine-optimization/ Mon, 21 Sep 2026 18:24:23 GMT What answer engine optimization is, how it differs from SEO and GEO, the B2B formats AI search cites, and six mechanics that make content citable. https://www.colonyspark.com/blog/llm-seo-how-b2b-companies-get-cited/ https://www.colonyspark.com/blog/llm-seo-how-b2b-companies-get-cited/ Fri, 18 Sep 2026 17:57:43 GMT LLM SEO means earning a citation inside an AI answer. What earns citations in ChatGPT and Perplexity, the anatomy of a citable page, and a checklist. https://www.colonyspark.com/blog/ai-marketing-agents-what-works/ https://www.colonyspark.com/blog/ai-marketing-agents-what-works/ Wed, 16 Sep 2026 20:23:00 GMT Learn which AI marketing agents run in production on a schedule with human review, which only survive a demo, and how to tell them apart. https://www.colonyspark.com/blog/institutional-knowledge-capturing/ https://www.colonyspark.com/blog/institutional-knowledge-capturing/ Mon, 14 Sep 2026 19:49:15 GMT Institutional knowledge leaves when people do. A definition for industrial vendors, what to capture first, and a capture system that runs while people work. https://www.colonyspark.com/blog/ai-knowledge-base-for-b2b-companies/ https://www.colonyspark.com/blog/ai-knowledge-base-for-b2b-companies/ Fri, 11 Sep 2026 11:00:41 GMT How to build an AI knowledge base for a B2B company from the data you already have, why tools sit empty without a feeding loop, and when to build, buy or wait. https://www.colonyspark.com/blog/pipeline-coverage-the-3x-rule/ https://www.colonyspark.com/blog/pipeline-coverage-the-3x-rule/ Wed, 09 Sep 2026 11:00:41 GMT How to calculate pipeline coverage with real numbers, when the 3x rule lies, the diagnosis that matters more than the multiple, and a weekly review checklist. https://www.colonyspark.com/blog/company-brain-what-it-is/ https://www.colonyspark.com/blog/company-brain-what-it-is/ Tue, 08 Sep 2026 17:55:59 GMT A company brain puts every call transcript, ticket and document where an AI agent can query it. What feeds it and how to build one without an IT department. https://www.colonyspark.com/blog/principles-of-building-ai-agents/ https://www.colonyspark.com/blog/principles-of-building-ai-agents/ Fri, 28 Aug 2026 15:00:31 GMT The principles that separate AI agents that hold up in go-to-market production from ones that only work in a demo, and the guardrails each one needs. https://www.colonyspark.com/blog/ai-workflow-automation-tools/ https://www.colonyspark.com/blog/ai-workflow-automation-tools/ Wed, 26 Aug 2026 15:00:11 GMT AI workflow automation tools scored for revenue teams rather than IT operations, how to evaluate one before you commit, and why the workflow comes first. https://www.colonyspark.com/blog/account-based-marketing/ https://www.colonyspark.com/blog/account-based-marketing/ Mon, 24 Aug 2026 15:00:43 GMT Seven account-based marketing platforms judged on signal quality rather than feature lists, and when a full platform beats standalone tools. https://www.colonyspark.com/blog/pipeline-velocity-calculator-model/ https://www.colonyspark.com/blog/pipeline-velocity-calculator-model/ Fri, 21 Aug 2026 11:00:02 GMT A pipeline velocity calculator with five inputs and a worked example, how velocity compares with coverage and conversion, and where to find the broken lever. https://www.colonyspark.com/blog/erp-marketing/ https://www.colonyspark.com/blog/erp-marketing/ Wed, 19 Aug 2026 11:00:59 GMT How ERP partners build pipeline beyond referrals: an ERP marketing strategy, platform differences across NetSuite, Acumatica and Dynamics, and what to measure.