Marketing and sales lived in different worlds. Marketing generated “leads” that sales ignored. Sales chased referrals while marketing burned budget. Both blamed the other for missed targets. Something had to change.
From Silos to System They dismantled the walls between marketing and sales, creating one unified revenue engine. Everyone focused on the same target accounts, same metrics, same goal.
From Activity to Intelligence Instead of casting wide nets, they identified high-intent signals and buying triggers. They knew which accounts to pursue and when.
From Spray to Precision Content evolved from generic to strategic – each piece designed for specific stages of their 200+ day buying journey.
What transformed:
Today, marketing and sales operate as one revenue engine. They know which accounts are in-market, who’s engaging, and where to focus. The finger-pointing is gone. The results speak for themselves.
