Calculate Your Referral Dependency Risk

Your referral-based growth has a ceiling—and a cost. Find out your forecasting window, scaling limit, and how much enterprise value is at stake. Takes 3 minutes.

Step 1 of 4

Let's start with your revenue basics

Annual Revenue

Your total revenue from the last 12 months

Estimated EBITDA Margin

If unsure, 15-20% is typical for B2B services

Step 2 of 4

What percentage of revenue comes from referrals?

Referral Dependency 70%

0% 25% 50% 75% 100%

Red Zone: Referral Treadmill Your pipeline is heavily influenced by factors you can't control.

Step 3 of 4

Tell us about your sales cycle

Average Sales Cycle Length

Days from first contact to signed contract

days

Average Deal Size

Typical contract value for new clients

Step 4 of 4

Your referral network capacity

Active Referral Relationships

People who could realistically refer business to you this year

Referral Close Rate

Percentage of referrals that become clients

Your Results

Referral Dependency Assessment

Forecasting Window

days of visibility

Scaling Ceiling

max referral revenue

Valuation Gap

potential value at risk

Your Diagnosis

Current Estimated Value

at 2.5x EBITDA

Potential Value

at 5x EBITDA

-- in enterprise value at stake

Your 18-Month Action Plan

Ready to Build Your Custom Roadmap?

Get a personalized strategy session to break your referral dependency and build predictable pipeline.

Schedule a Strategy Call

Methodology: Calculations based on research from Oxford University (Dunbar), Strategic Exit Advisors, and B2B sales benchmarks.

← Start Over