68% revenue growth in the first year
ERP managed services firm
The Marketing-Sales Wall
Marketing and sales worked from the same target accounts and buyer signals, with a shared view of the pipeline.
Read the story : The Marketing-Sales WallCreate real sales conversations beyond your referral network.
We help B2B companies turn their expertise into a clear reason to buy. One team connects your message, creative and campaigns to the sales conversations that matter.
Book a strategy call
In 15 minutes, we’ll identify your highest-impact marketing priority. Afterward, you’ll receive a tailored account-research agent and written action items.
Trusted by founder-led companies.
A full calendar can hide how dependent growth is on referrals.
When growth depends on introductions, it’s hard to plan where the next opportunity will come from.
Colony Spark connects positioning, design, copywriting, campaigns, buyer signals and sales enablement so the right buyers have a reason to talk without waiting for an introduction.
For founder-led companies with a proven offer and a complex B2B sale.
- ERP & IT partners
- Specialist consultancies
- B2B technology
- Supply chain solutions
Marketing and sales work as one system.
The work that shapes demand connects with the context sales needs to act.
You know where to spend your time.
Sales sees which accounts fit and why they responded. That context makes the next useful move clearer, so time goes to opportunities with a real reason to talk.
Buyers understand why your work matters.
The message reflects the change buyers are trying to make. Each person involved gets the evidence they need, giving sales a clearer place to begin.
Growth has another source beyond referrals.
A connected market presence gives unfamiliar buyers more ways to recognize the company and start a serious conversation. The business gains more control over where the next opportunity comes from.
Buyers recognize you before a formal evaluation.
Your campaigns, industry channels and sales enablement reinforce the same credible reason to pay attention, before the buying group starts comparing vendors.
The account knowledge stays with you.
Buyer insights, account history and sales notes live in your systems. Your team keeps the learning and can use it in the next conversation, even if the engagement ends.
See the customer results.
Read our customer stories“Colony Spark has completely transformed how we work, market our services, and advertise to a broader network.”
Louis Balla CRO, Nuage
Nuage has worked with Colony Spark for seven years.
“An extension of our team, not just a vendor. Doubled our sales and grew pipeline performance by 75%.”
Lee Johnston CEO, Strut
One team runs your full marketing system.
Strategy, creative, campaigns and sales support are included. We agree the priorities together and take responsibility for the work.
Colony Spark carries your positioning through your market activity, then gives sales enough context to act on buyer response.
See what we build$4,000 per month
Included in your engagement
- Positioning
- Design
- Copywriting
- Campaigns
- Buyer signals
- Sales enablement
Media spend and third-party pass-through costs are separate.
Book a strategy callDiscuss your goals, the work included, and whether we’re the right team.
Give buyers a clear reason to choose you.
We use customer evidence to understand why buyers choose you. Our Revenue Messaging Framework turns that insight into a message for your website, campaigns and sales conversations.
Role
What does this person need to change?
Function
What must the team do differently?
Market
Why does the change matter now?
How this applies to an ERP consultancy
This is a fictional ERP example.
Cedar ERP is a post-go-live NetSuite optimization consultancy. It helps companies improve purchasing, reporting, and other processes after implementation.
Its website lists technical capabilities, but gives an unfamiliar buyer little help recognizing a problem Cedar can solve or choosing a first engagement.
Current service description
“NetSuite optimization, integrations, and ongoing support.”
Specific campaign message
Find out why purchase approvals still get stuck.
We help finance teams bring their approval process into NetSuite. Start with one purchase request. We will map where it waits, who needs to approve it, and what to change first.
Before using this message, Cedar would need to validate the problem in customer conversations and support it with actual work and results. The market-level reason to act remains a gap in this fictional example.
See the three dimensions applied to Cedar
Role
A finance director needs a clear approval path, reliable controls, and fewer requests sent back for missing information.
Function
Requesters, managers, purchasing, and finance need to add the right information and approve it at the right point.
Market
Cedar still needs customer evidence for a market-level reason to act. The example does not invent one.
A company brain that improves the next decision.
We build a shared record of what your team knows about customers, accounts and the market. Your research, creative work and campaigns draw from that context. Results and corrections help your team keep it useful.
People set the direction, bring creative judgment and approve the work.
What your team learns
- Customer reasons
Why people chose you, in their own words.
- Account history
What happened and what your team already knows.
- Buyer questions
The concerns that come up in real conversations.
- Market research
Changes, sources and questions worth checking.
Your company brain
Shared context your team owns.
- Evidence and its sources
- Positioning and approved proof
- Decisions and the reasons behind them
- Open questions and corrections
Focused AI agents use this record to help your team research, create and prepare.
What your team produces
- Content
Explain the problems your buyers recognize.
- Battlecards
Prepare sales for questions and comparisons.
- Emails
Follow up with relevant account context.
- Decisions
Choose the next action and what to verify.
Results and corrections return to the record.
Your team reviews what happened, corrects unsupported assumptions and records what should change. The next brief starts with that updated context.
- Buyer replies
- Campaign results
- Sales outcomes
- Human corrections
Different people in a buying group need different evidence. We help your team prepare for the economic buyer, operations leader, technical evaluator and internal champion. The account knowledge stays in your systems.
See how we work togetherSee what your team can use.
Explore an account brief and a prepared sales conversation. Each separates the evidence, the open questions and the next action.
Cedar ERP, Northline Technology, Maya and their source material are fictional. These examples demonstrate the work, not client results.
Account researchNorthline Technology
Find a reason to investigate.
Northline provides managed IT and cloud services. Its fictional careers page asks for NetSuite experience in finance operations. That makes it a plausible account for Cedar’s post-go-live services. It does not prove an approval problem or a current project.
Know what to check next.
Confirm the system, the process owner and whether there is a project before treating a possible fit as a sales opportunity.
Read the full account briefSales call preparationMaya’s purchase-approval review
Start with the buyer’s question.
“Can we move purchase approvals into NetSuite without rebuilding everything?”
The process details come from fictional buyer notes, not the company website.
Prepare a useful decision.
Agree on one approval path to inspect, the missing information, and who can validate a proposed change in a test environment.
Read the full call briefIdentify your highest-impact marketing priority with Bill.
In 15 minutes, we’ll agree where to focus. Afterward, you’ll receive a tailored account-research agent and written action items.
Book a strategy callWhat to expect
- Bring your website and one growth question.
A question about your buyers, your message or where opportunities are getting stuck is enough to begin.
- Agree on one priority.
You’ll speak with Bill about a useful next action and whether Colony Spark can help.
- Put the follow-up to use.
We tailor the research agent to one target account, set it up in a supported AI workspace and test it with you. You keep the setup and written action items.