Search engine optimization or SEO refers to the strategies applied to a website for it to rank better on Search Engine Results Pages (aka SERPs). The higher it ranks on SERPs, the more visible it is to online searches, turning into leads and customers. SEO is important for every website, but User Experience (UX) has a greater impact on the user.
If you are new to SEO, there are many details you need to remember. However, some practices may no longer apply, so you may need to update yourself again. Luckily, we compiled some of the most important and updated rules on SEO.
1. Use relevant keywords that apply to the page
Keywords are helpful because they serve as a bridge to the topics searched by your audience and the content you produce. You want people to check your website, so you use these keywords to attract the customers already searching for that topic. Only use keywords that are relevant to your page or blog post.
There’s no use using unnecessary keywords. It will only bring down your score on the search engine page. Also, the keywords used in your content should match the page title. Be consistent, too, because search engines check for consistency.
2. Don’t use all your keywords on one page
Newbie website owners think that using more keywords will help them rank high in the search engine results pages. The use of irrelevant keywords may just confuse your users and flag your page. Only use one to three keywords relevant to the topic on each page.
It can prevent your own pages from competing against each other for rankings. It also heightens the chances of search engines indexing your page. There is also an increased chance of ranking high on the search engine results page. The keywords must also be naturally incorporated into the content.
3. Use the right meta description
Your meta description should represent your page’s content. It will be the first thing your users read aside from the page title. Make sure it captures the whole page and is relevant to it. Don’t forget to add keywords because they will appear bold in related searches and grab the attention of potential visitors.
4. Maintain a good social media presence
Market your website on different social media platforms. This will allow you to increase your visitors and improve interactions with other uses. Schedule your posts and link them back to your website. Maintaining a strong social media presence allows you to look more legitimate to customers.
5. Don’t panic if you receive negative comments
Negative reviews are just one of a website owner’s nightmares. It doesn’t mean that you should just ignore them. Positive or negative reviews, you need to respond to them. Searchers would like to see how you handle both positive and negative customers. Don’t panic if your rank drops. There might just be some changes with Google’s algorithm that you need to know.
These are some of the SEO rules you can follow for your website. Use them correctly to see results for your pages. Search engines are constantly updating their algorithm, so it’s best to always update yourself and adjust as time goes by.
When creating your SEO strategy, you need to learn how to align them with your buyer’s journey. You need to make sure that your audience sees your content. Colony Spark is a digital marketing agency that can help you plan your SEO strategies. Give me a call to schedule an appointment.