Interest in competency based education has grown exponentially since the pandemic. Higher education leaders want to implement programs in their institution but have struggled to create and keep students engaged. We identified an opportunity to establish our clients as a pioneer and leader in the space, ultimately creating demand for our course and platform solutions.
In a saturated higher ed market, breaking through and capturing the attention of decision-makers in higher education proved challenging. The task was to differentiate the organization, emphasize its unique value proposition, create demand, and effectively communicate benefits to administrators and educators amidst a barrage of marketing messages.
This is one audience that appreciates highly academic and long form content. We developed multichannel approach through multiple programs – with competency based education webinars as our content engine.
Through monthly interactive webinars sessions, we showcased the client’s expertise and addressed key pain points
The monthly webinars were broken up into dozens of video clips and other social content that helped us drive demand and interest in our product.
We delivered personalized campaigns to generate interest and increase webinar participation.
By identifying intent through emails and website activity, we set up campaigns aimed at driving conversations, ultimately identifying opportunities for sales to pursue.
Our team built and optimized search PPC campaigns that captured interest in competency based education, delivered high value content including in-depth guides and our webinar invites.