Revenue Growth For A Real Estate Tech Startup
We were brought on by a RE tech startup as they looked to increase the number of paid users ahead of an upcoming fundraising round. With both feet on the gas pedal, we were tasked with optimization and revenue growth with a short window for success.
Opportunity
It used to be that you had to see a real estate agent if you wanted to buy or list your home — at least if you were looking to get it sold. But today, there’s a growing DIY contingent of people who want to avoid the middle man. Our client’s technology made this possible — and being based in the red hot real estate market of South Florida proved a great opportunity to grow locally.
Our client already saw the value of digital ads and was spending a healthy budget that contributed to a comprehensive customer acquisition plan.
Our Challenge
While digital ads were a main part of their marketing mix, they were contributing largely to unpaid customers. Free users were a key metric, but the client wanted to pivot to revenue focused growth model.
The Approach
The client proved people were willing to pay for this DIY service but an analysis of their user flow, landing pages and ads showed opportunities for improvement.
After the analysis, we completed a comprehensive optimization effort that cut out spending and ads that were not converting. This saved thousands while we focused on our goal.
Using the best performing ads and landing pages as a baseline, we began running experiments on and off-site to begin reaching our target audience with a compelling message and an optimized page experience.
The Results
Our paid efforts helped increase revenue numbers across the board. Our client saw an 80% increase in revenue growth through our ad campaigns. Our landing page tests increased their conversion rate 294% and earned them 49% more monthly paid customers. Our on-site optimizations also affected key metrics across all traffic.
| All Traffic | Paid | Adwords | |
|---|---|---|---|
| Conversion Rate | + 61% | +294% | +409% |
| Transactions | +21% | +49% | +100% |
| Revenue | +27% | +80% | +132% |
| All Traffic | Paid | Adwords | |
|---|---|---|---|
| Conversion Rate | + 61% | +294% | +409% |
| Transactions | +21% | +49% | +100% |
| Revenue | +27% | +80% | +132% |
