Types of Account Based Marketing


Account Based Marketing or ABM is a focused approach based around an individual or a single business’ needs. It creates a personalized, ongoing marketing campaign, flipping the sales funnel by starting with identifying high-value accounts and building marketing and sales experiences around these customers. Doing ABM right results in better ROI and alignment of the […]

6 Steps to Retooling Your Marketing Strategy in 2024

6 Steps to Retooling Your Marketing Strategy in 2024

About half of the startups I speak with are not meeting their revenue goals for 2024.  What can you do to right the ship? Where should you reinvest your budget to retool your marketing strategy? Fortunately, there are several things you can do to be in a good spot for the remainder of the year.  […]

21 Alternatives to Google and Facebook Ads (2024 Version)


Despite the recent news of boycotts, most businesses use Google and Facebook for their online advertising needs. And for a good reason. Google rakes in 3.5 billion searches a day. Facebook metrics aren’t far behind with an estimated 2.32 billion active users. With such a sizable potential reach, these are attractive options for most businesses, […]

The Secret to Creating Impactful Company Values in 2023


If you’re the owner of a small business or startup, one of your biggest hurdles is creating a meaningful company value statement, and for a good reason. Connecting early on with customers is a huge predictor of long term success. But good company values aren’t what you’d expect. Let me explain.  For years, I worked […]

PPC Strategies You Should Incorporate into Your 2023 Plan


The year 2022 is halfway done, and if you haven’t introduced a new strategy to your PPC plan yet, it is time to explore new ones. PPC (Pay-per-click) is still one of the best ways to advertise online. To people not familiar with it, PPC is how one can drive traffic to a particular landing […]

How To Convince Your Company To Invest in SEO


Organic search results drive over 50% of all organic traffic, and these visitors are every website’s highest quality source of quality leads. High-quality search engine optimization (SEO) inevitably leads to improved sales conversions, increased revenue, and long-term success for your business. Across the board, digital marketers know how valuable SEO strategies are for every business […]

5 Important Rules to Follow When Using SEO for Your Website


Search engine optimization or SEO refers to the strategies applied to a website for it to rank better on Search Engine Results Pages (aka SERPs). The higher it ranks on SERPs, the more visible it is to online searches, turning into leads and customers. SEO is important for every website, but User Experience (UX) has […]