Understanding & Evaluating ABM Platforms


Account Based Marketing (ABM) is a great way to refine your targeting. It ensures you provide the most relevant information for your target audience. If you’re starting to integrate ABM into your strategy, you’ll need to look into the existing ABM platforms. These will help you implement this in the most effective way possible. Many […]

The Secret to Creating Impactful Company Values in 2024


If you’re the owner of a small business or startup, one of your biggest hurdles is creating a meaningful company value statement, and for a good reason. Connecting early on with customers is a huge predictor of long term success. But good company values aren’t what you’d expect. Let me explain.  For years, I worked […]

Types of Account Based Marketing


Account Based Marketing or ABM is a focused approach based around an individual or a single business’ needs. It creates a personalized, ongoing marketing campaign, flipping the sales funnel by starting with identifying high-value accounts and building marketing and sales experiences around these customers. Doing ABM right results in better ROI and alignment of the […]

6 Steps to Retooling Your Marketing Strategy in 2024

6 Steps to Retooling Your Marketing Strategy in 2024

About half of the startups I speak with are not meeting their revenue goals for 2024.  What can you do to right the ship? Where should you reinvest your budget to retool your marketing strategy? Fortunately, there are several things you can do to be in a good spot for the remainder of the year.  […]

21 Alternatives to Google and Facebook Ads (2024 Version)


Despite the recent news of boycotts, most businesses use Google and Facebook for their online advertising needs. And for a good reason. Google rakes in 3.5 billion searches a day. Facebook metrics aren’t far behind with an estimated 2.32 billion active users. With such a sizable potential reach, these are attractive options for most businesses, […]

How to Create a Successful B2B Social Media Strategy in 2024


While most B2C companies have mastered the art of social media marketing, many B2B companies are still lagging when it comes to adapting effective social media campaigns. But in today’s social media-driven environment, B2Bs can’t afford to slack. Nearly 75% of B2B buyers use social media to make a purchase decision.  Source I’ve compiled six […]

PPC Strategies You Should Incorporate into Your 2023 Plan


The year 2022 is halfway done, and if you haven’t introduced a new strategy to your PPC plan yet, it is time to explore new ones. PPC (Pay-per-click) is still one of the best ways to advertise online. To people not familiar with it, PPC is how one can drive traffic to a particular landing […]