The Secret to Creating Impactful Company Values in 2024


If you’re the owner of a small business or startup, one of your biggest hurdles is creating a meaningful company value statement, and for a good reason. Connecting early on with customers is a huge predictor of long term success. But good company values aren’t what you’d expect. Let me explain.  For years, I worked […]

6 Steps to Retooling Your Marketing Strategy in 2024

6 Steps to Retooling Your Marketing Strategy in 2024

About half of the startups I speak with are not meeting their revenue goals for 2024.  What can you do to right the ship? Where should you reinvest your budget to retool your marketing strategy? Fortunately, there are several things you can do to be in a good spot for the remainder of the year.  […]

21 Alternatives to Google and Facebook Ads (2024 Version)


Despite the recent news of boycotts, most businesses use Google and Facebook for their online advertising needs. And for a good reason. Google rakes in 3.5 billion searches a day. Facebook metrics aren’t far behind with an estimated 2.32 billion active users. With such a sizable potential reach, these are attractive options for most businesses, […]

How to Create a Successful B2B Social Media Strategy in 2024


While most B2C companies have mastered the art of social media marketing, many B2B companies are still lagging when it comes to adapting effective social media campaigns. But in today’s social media-driven environment, B2Bs can’t afford to slack. Nearly 75% of B2B buyers use social media to make a purchase decision.  Source I’ve compiled six […]

How to Add Value to Your Newsletter


Since Substack made a splash in the market, everyone and their grandmothers have a newsletter they proudly flaunt on Twitter.  And having been an enthusiastic participant (consumer) in the early days of the newsletter boom, I can categorically state that most of them are horrible and add little to no value.  Some “guru” spouts the […]

Exclusive Brand Positioning Research to Help Leverage Your Business in 2023


Due to the sheer number of startups that emerge each year, building your brand in a market that is fast getting congested with branding noise is becoming increasingly challenging. As a result of the pandemic, customer behavior is becoming increasingly unpredictable throughout the world. This shift in customer behavior has made it more difficult for […]

How to Do Link Building: 8 Strategies for Startups


Link building is the process of getting other websites to link back to your website. These links, called backlinks, are essential in how Google determines which websites rank for which keywords. In fact, after studying 11.8 million SERP results, one study found the number of domains linking to a page correlated with rankings more than […]