How to Map the B2B Buying Committee: Questions You Need to Answer

The B2B buying committee is a group of people in a business that makes purchasing decisions. It is made up of 7 to 20 individuals on average. Since the sales cycle is growing longer due to the number of decision-makers, many people believe that single-lead marketing is not the fastest way to close a deal. […]

Understanding & Evaluating ABM Platforms

Account Based Marketing (ABM) is a great way to refine your targeting. It ensures you provide the most relevant information for your target audience. If you’re starting to integrate ABM into your strategy, you’ll need to look into the existing ABM platforms. These will help you implement this in the most effective way possible. Many […]

3 Types of ABM (And Which One Will Actually Work for You)

Account Based Marketing or ABM is a focused approach based around an individual or a single business’ needs. It creates a personalized, ongoing marketing campaign, flipping the sales funnel by starting with identifying high-value accounts and building marketing and sales experiences around these customers. Doing ABM right results in better ROI and alignment of the […]

Identifying High Value Prospects for Account Based Marketing

Targeting individual accounts can yield higher results for your business. Some buyers’ journey may be straightforward. But if you have high-value prospects requiring a more intense effort and attention from marketing and sales, you need to have a clearer targeted focus on these. How do you identify prospects for Account Based Marketing (ABM)? Here are […]

How to Align Sales and Marketing for ABM

Account Based Marketing (ABM) is considered a game-changer to many organizations. However, there is a chance that you may lose a bit of sales when you implement this new strategy.  Truthfully, many sales teams are missing by not getting on board with ABM. They are holding themselves back from necessary evolution that can help grow […]

Stages of the ABM Funnel

More small, founder-led B2B companies are turning to Account Based Marketing (ABM) to grow revenue efficiently. While there are many marketing strategies for startups, ABM is especially powerful for $2–10M businesses that sell to a focused set of high-value accounts. Instead of relying only on broad, traditional funnels, ABM gives lean teams a more precise, […]

Types of Account Based Marketing Content

If you have been in the marketing industry for a while now, you may already be familiar with Account Based Marketing (ABM). It is a business marketing strategy that uses personalized campaigns to engage accounts and focuses resources on a set of target accounts within a market. In other words, it identifies key prospects and […]

6 Questions To Find the Ideal ABM Tech For Your Company

A successful Account Based Marketing or ABM strategy is made up of many components. Additionally, having the right tech stack can help you accelerate critical aspects of your initiative. For example, having the most effective software can help you improve your goal-tracking, allow you to monitor the progress of leads through the sales funnel, and […]