PPC Strategies You Should Incorporate into Your 2023 Plan
The year 2022 is halfway done, and if you haven’t introduced a new strategy to your PPC plan yet, it is time to explore new ones. PPC (Pay-per-click) is still one of the best ways to advertise online. To people not familiar with it, PPC is how one can drive traffic to a particular landing […]
How To Convince Your Company To Invest in SEO
Organic search results drive over 50% of all organic traffic, and these visitors are every website’s highest quality source of quality leads. High-quality search engine optimization (SEO) inevitably leads to improved sales conversions, increased revenue, and long-term success for your business. Across the board, digital marketers know how valuable SEO strategies are for every business […]
5 Important Rules to Follow When Using SEO for Your Website
Search engine optimization or SEO refers to the strategies applied to a website for it to rank better on Search Engine Results Pages (aka SERPs). The higher it ranks on SERPs, the more visible it is to online searches, turning into leads and customers. SEO is important for every website, but User Experience (UX) has […]
4 Reasons Why SEO is a Non-Negotiable For Your Business’ Success
Modern businesses know the value of search engine optimization; it helps them rank higher on search engines, thereby increasing visibility and searchability. However, SEO offers even more value than that. Additionally, prioritizing other aspects involved, such as lead acquisition, will vastly improve their efforts to attract more website visitors and convert them into paying customers. […]
Implementing SEO Strategies: Building Your Buyer’s Journey
For years, digital marketing experts have set their laser focus on the numbers game. SEO has always been about ranking as high as possible on search engine pages to generate the most traffic. On the other hand, social media content creators are all about engagement numbers. It’s true that digital marketing is primarily a numbers […]
Pay-Per-Click Advertising: Why It Is Important for Business
Even if you are fairly new to advertising, you have likely heard of PPC. You may even know that the acronym stands for “pay-per-click”. But do you really know what this type of advertising can do for your business? If you want to better understand what pay-per-click advertising is and how it can be used […]
Get to Know the Benefits of PPC Advertising Today
One of the best online advertising methods today is Pay-Per-Click (PPC). PPC can produce great results without the need to spend a lot of money. This is the reason many business owners are willing to explore this option. In this blog post, we’ll be diving deeper into the many benefits of PPC advertising. Keep reading […]
Upcoming 2023 PPC Trends Website Owners Can’t Miss Out On
2021 made several things pretty evident, especially in the light of COVID-19. This includes things in the marketing space. Going digital has never been more crucial or necessary or valued, which is why online marketing services are prevalent. Brands being accessible online is key, so the competition online has never been more tight. PPC has […]
How to Map the B2B Buying Committee: Questions You Need to Answer
The B2B buying committee is a group of people in a business that makes purchasing decisions. It is made up of 7 to 20 individuals on average. Since the sales cycle is growing longer due to the number of decision-makers, many people believe that single-lead marketing is not the fastest way to close a deal. […]
Identifying High Value Prospects for Account Based Marketing
Targeting individual accounts can yield higher results for your business. Some buyers’ journey may be straightforward. But if you have high-value prospects requiring a more intense effort and attention from marketing and sales, you need to have a clearer targeted focus on these. How do you identify prospects for Account Based Marketing (ABM)? Here are […]
